Massachusetts Healthcare Providers Launch a United Messaging Campaign to Build the Healthcare Workforce

The multi-lingual digital campaign will run through this summer

BURLINGTON, MA – July 17, 2023 – Hospitals, health systems, and provider organizations across Massachusetts today launched a unified effort to expand the commonwealth’s healthcare workforce. The “Find Your Place in Healthcare” digital campaign, led by the Massachusetts Health & Hospital Association (MHA), will be rolled out across the state this summer.

The digital campaign aims to recruit workers for Massachusetts’ healthcare sector by highlighting healthcare as a place where people of all backgrounds can find purpose, growth, and a variety of fulfilling career opportunities. With 19,000 estimated job vacancies in Massachusetts acute care hospitals alone, this campaign is just one step that MHA and its members are taking to expand the workforce, while also supporting existing workers and championing legislative reform.

“The healthcare field is truly a place for everyone, especially for people who are driven to make a difference.” said Michael Dandorph, President & CEO of Tufts Medicine. “Hospitals and health systems have built tremendous trust within their communities, and we are excited to harness the power they have as communicators to highlight the personal growth, teamwork, and sense of purpose that we see with our clinicians and staff members every day.”

“This campaign is another important action providers are taking to not only expand the healthcare workforce, but also to take pressure off current staff who are who are working tirelessly to ensure every patient gets the care they deserve,” added Valerie Fleishman, MHA’s Senior Vice President. “MHA and our members will continue to collaborate with policymakers and partners across healthcare to evolve this critical profession and meet the needs of today’s caregivers.”

The “Find Your Place in Healthcare” campaign includes social media materials translated into Cantonese, Haitian Creole, Mandarin, Portuguese, and Spanish (more examples on page 2). It is inclusive of all healthcare roles, from nurses and clinicians to administrative professionals and support staff.

As part of this unified effort, hospitals and health systems have signed on to incorporate this initiative into their ongoing recruitment efforts. They will be directing audiences to their job boards and career pages. MHA is encouraging anyone with an interest in the healthcare profession to reach out to their local healthcare organizations.