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The Next Evolution of Smoke-Free Campuses:
Managing a Tobacco-Free Environment

Friday, March 25, 2011

9:00am - 2:30pm
The Conference Center at Waltham Woods
Waltham, MA

$229 MHA Member Rate
$329 Non-Member Rate

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Hospital campuses have largely become smoke/tobacco-free but there are still a number of management challenges. The policy and public health issues continue to evolve, and this conference will provide you with more information about tobacco policy, best practices, and other laws and regulations hospitals and institutions need to be aware of as they seek to manage patients, employees, visitors to their buildings. We'll feature a talk by staunch anti-tobacco advocate and RJ Reynolds heir, Patrick Reynolds, who now devotes his life to this effort. We'll conclude with a panel comprised of leaders from hospitals and a university discussing their work in this area looking at challenges faced, success stories and best practices. We hope you'll join us at this exciting event.

9:00 am         OPENING REMARKS
                        Lynn Nicholas, FACHE
                        President & CEO, Massachusetts Hospital Association
 
9:10 am         A Tobacco Heir Takes up the Tobacco-Free Cause:
                        Where Do We Go from Here? 
                        The Next Evolutions in Public Policy
                        Patrick Reynolds, Executive Director of Tobacco Free, 
                        Foundation for a Smoke-free America & family member
                        of R.J. Reynolds
 
10:30 am          NETWORKING BREAK
 
11:00 am      Update from the Massachusetts Department of Public Health 
                        7 Steps to be Tobacco-Free
                        Panel Discussion moderated by
                        Eileen M. Sullivan, Director of Policy and Planning
                        Mass. Tobacco Cessation and Prevention Program
Panelists:       Lois Keithly, Dir., Massachusetts Tobacco Cessation 
                                           & Prevention Program
                       Elena List, MSW, LICSW, Project Dir., Center for Tobacco Treatment
                       Research & Training, UMass Medical School
                       Greg Seward, Dir., Tobacco-Free Initiative
                       UMass Memorial Medical Center/UMass Medical School

12:15 pm      NETWORKING LUNCH
 
1:00 pm        The Tobacco-Free Campus:
                       Overcoming Challenges & Implementing Best Practices
                       Hospitals and a university will talk about their smoke/tobacco-free 
                       initiatives: Best practices, handling the after-effects of 
                       going smoke/tobacco free, coping with employees, patients
                       and visitors to their campuses and management of HR and PR issues.
 
Featuring Presentations from These Organizations:
Tufts University:
 Michelle Bowdler, Sr. Director, Health & Wellness Services
                                   Yolanda King, Health & Wellness Services
Hallmark Healthcare:  Richard Kenny, S.V.P., Human Resources
                                              Johna Wasdyke, Director, HR Operations
Southcoast Hospital System: Jim Rattray, V.P., Marketing & Public Affairs
                                                        David DeJesus, Jr., Sr. V.P., Human Resources
 
2:30pm             PROGRAM ADJOURNS

 

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FAX 781-262-6136

MAIL - Check Payable to MHA
MHA Education Department
5 New England Executive Park
Burlington, MA 01803-5096

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CEUs

Four (4.0) hours of pre-approved Category II (non-ACHE) continuing education credits will be granted for this program toward advancement or recertification in the American College of Healthcare Executives.